Pay-Per-Click Training

Unlock the Power of Pay-Per-Click Advertising

Welcome to our Pay-Per-Click (PPC) Training Program, your gateway to becoming a digital advertising maestro. Whether you’re a marketing professional aiming to boost your skill set or an entrepreneur looking to maximize your online presence, our comprehensive PPC training equips you with the tools and expertise to excel in the world of online advertising.

Why Choose Our PPC Training Program?

🚀 Hands-On Learning: Get ready to dive right into the world of PPC advertising. Our program offers hands-on experience with industry-standard tools and real-world campaigns.

🌐 Expert Guidance: Learn from experienced PPC professionals who have managed successful campaigns across various industries. Benefit from their insights, strategies, and tips.

📊 Customized Curriculum: Our curriculum is designed to cater to all levels of expertise. Whether you’re a beginner or an experienced marketer, you’ll find content that suits your needs.

📈 Practical Case Studies: Gain practical experience by working on real campaigns. Analyze data, optimize strategies, and measure results to understand what works in the world of PPC.

🌐 Certification: Upon successful completion of the program, you’ll receive a PPC certification from us, a valuable asset that demonstrates your expertise to potential employers and clients.

🤝 Career Support: Beyond training, we offer career support services, including resume building and interview preparation, to help you kickstart or advance your career in Pay-Per-Click.

Digital Marketing Training Curriculum

  • Understanding PPC Advertising
  • Importance of PPC in Digital Marketing
  • Different PPC Platforms (Google Ads, Bing Ads, Social Media Ads)
  • Keyword Research for PPC
  • Setting PPC Goals and Objectives
  • Creating a Google Ads Account
  • Account Structure: Campaigns, Ad Groups, and Keywords
  • Writing Effective Ad Copy
  • Ad Extensions and Their Impact
  • Quality Score and Ad Rank
  • Bidding Strategies and Budget Management
  • Setting Up Conversion Tracking
  • Introduction to Facebook Ads
  • PPC Advertising on Other Platforms (e.g., Bing Ads, Twitter Ads, TikTok Ads, Snapchat Ads LinkedIn Ads)
  • Account Setup and Campaign Management on Bing Ads
  • Key Differences Between Google Ads and Bing Ads
  • Advanced Keyword Research Techniques
  • Negative Keywords and Their Role
  • Competitive Analysis and Keyword Selection
  • Long-Tail Keywords and Their Significance
  • Keyword Match Types (Broad, Phrase, Exact)
  • Creating Effective Campaigns
  • Ad Group Structure and Organization
  • Ad Scheduling and Location Targeting
  • Ad Position and Ad Positioning Strategy
  • Landing Page Optimization
  • Ad Testing and A/B Testing
  • Quality Score Improvement
  • Manual vs. Automated Bidding
  • Bid Strategies for Different Campaign Goals
  • Budget Allocation and Management
  • CPA (Cost per Acquisition) and ROAS (Return on Ad Spend)
  • Conversion Rate Optimization
  • Using Google Analytics for PPC Analysis
  • Click-Through Rate (CTR) and Its Significance
  • Impression Share and Ad Rank
  • Key PPC Metrics (CPC, CPM, Conversion Rate, etc.)
  • Setting Up Custom Reports and Dashboards
  • Monthly and Weekly PPC Reporting
  • Remarketing and Retargeting
  • Display Advertising and Ad Creative Best Practices
  • Video Advertising (YouTube Ads)
  • Mobile Advertising
  • Local PPC Advertising
  • Shopping Campaigns
  • Identifying and Resolving Common PPC Issues
  • Quality Score Issues and Remedies
  • Addressing Low CTR and High CPC
  • Dealing with Ad Disapprovals
  • Budget Constraints and Strategy Adjustment
  • PPC Management Software and Tools
  • Automating Routine PPC Tasks
  • AI and Machine Learning in PPC
  • Staying Updated with PPC Trends
  • Developing a Comprehensive PPC Strategy
  • Case Studies and Real-World Campaign Examples
  • Creating a PPC Campaign from Scratch
  • Campaign Management and Optimization
  • Implementing a Full-Fledged PPC Campaign
  • Monitoring and Optimizing the Campaign
  • Presenting the Campaign Results
  • Certification Examination

What You'll Learn:

  • Keyword Research: Master the art of keyword research to identify the most effective terms for your ads.

  • Campaign Creation: Learn how to create impactful PPC campaigns, from structuring ad groups to writing compelling ad copy.

  • Bid Management: Discover the strategies and tools needed to optimize your bids for maximum ROI.

  • Ad Extensions: Improve the visibility and click-through rate of your ads with extensions that provide additional information to users.

  • Analytics and Reporting: Dive into the world of data analysis to measure the performance of your campaigns and make data-driven decisions.

Who Should Attend?

  • Marketing professionals looking to enhance their PPC skills.
  • Entrepreneurs and business owners aiming to increase online visibility and drive results.
  • Students and job seekers seeking to add a valuable skill to their resume.
  • Anyone interested in the exciting world of online advertising.

Ready to Transform Your Career or Business?

Don’t miss out on the opportunity to become a PPC expert. Join us to unlock the power of Pay-Per-Click advertising and drive success in the digital realm.

Got Questions?

Our team is here to assist. Contact us at or +44 7713989748 to learn more about our training program and how it can elevate your career in digital marketing.

Course Fee: £799

UK: £799
Nigeria: ₦459,000 vat inclusive
Kenya: 82,630 KES vat inclusive
Uganda: 2,019,400 UGX vat inclusive
Ghana: 6,390 GHS vat inclusive
Other Countries: Contact us for payment link

Training Type

Our PPC training program spans 4 to 12 weeks,   providing you with a comprehensive understanding of the subject matter., with 3 months work placement thereafter. Job reference and continuous support and prepping for interviews.


You are required to have a computer, tab or at least a smartphone.


Upon successful completion of the program, you’ll receive a Certification from Brainiacs Consulting, validating your expertise in digital marketing. We also support with preparation for any external certification.

Class Location



2 to 6 Months

Next Training Start Date

April, 2024

Discounted Fee (Limited Offer)

UK: £249
Want to make payment over 6 months period, contact us

Nigeria: ₦149,000 vat inclusive
Kenya: 29,000 KES vat inclusive
Uganda: 728,000 UGX vat inclusive
Ghana: 2,300 Cedis vat inclusive
Other Countries: Contact Us
Want to make payment over 3 months period, contact us

***Need assistance paying or any help, contact us using the WhatsApp button below.***

Pay Via Transfer

Bank Name: Tide
Account Name: Brainiacs Consulting Limited
Account Number: 21906595
Sort Code: 04-06-05
Fee: £249

Pay Via Transfer

Bank Name: Zenith
Account Name: Brainiacs Consulting Limited
Account Number: 1229195328
Fee: ₦149,000 vat inclusive


Read what our satisfied clients have to say about their experiences with Brainiacs Consulting. Their success stories speak volumes about the quality and impact of our training programs.

Would you like to start a project or training with us?

Ready to embark on your digital transformation? Have questions about our services? Contact our friendly team via email {}, WhatsApp or Call {+44 7713989748}, and let’s explore how we can elevate your digital potential together.

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